Methode für markenübergreifendes Produktdesign am Beispiel eines Akkumoduls

DS 106: Proceedings of the 31st Symposium Design for X (DFX2020)

Year: 2020
Editor: Dieter Krause; Kristin Paetzold; Sandro Wartzack
Author: Fischer, Matthias Sebastian; Holder, Daniel; Reichelt, Florian; Kern, Franziska; Maier, Thomas
Series: DfX
Institution: Institute for Engineering Design and Industrial Design; University of Stuttgart
Section: Design for X
Page(s): 219-228
DOI number:


Replaceable products for changing use in machines from different manufacturers confront industrial designers with new challenges. In contrast to classic products, a strong product uniqueness must be created here for the recognition of the functional system and an individually modifiable brand allocation so that the product does not look like a foreign body in the application machine. The three-stage design method to solve this problem is placed before the concepts are created. This includes the analysis of the technical degree of freedom of the design, an analysis of the competition and the definition of a design target. In addition to the integration of the method into the product development process, the development of a cross-brand battery module is described as an example.

Keywords: Design Method, Industrial Design, Brand Design, Product Uniqueness, Brand Allocation


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