Packaging design strategies for introducing whole mealworms as human food
DS 101: Proceedings of NordDesign 2020, Lyngby, Denmark, 12th - 14th August 2020
Year: 2020
Editor: Mortensen, N.H.; Hansen, C.T. and Deininger, M.
Author: Kauppi, Saara-Maria
Series: NordDESIGN
Institution: Norwegian University of Science and Technology
Section: Design Studies
Page(s): 10
DOI number: https://doi.org/10.35199/NORDDESIGN2020.42
ISBN: 9781912254088
Abstract
the variety of packaging design strategies for mealworms, based on packaging design suggestions by master‘s students. The design suggestions are analysed and categorised under different themes for introducing mealworms for Western consumers. The results are then discussed in the context of existing knowledge for marketing insects, contributing to the field on edible insects from a design perspective.
Keywords: packaging, communication, sustainability, edible insects, consumer acceptance