POSSIBLE EXPLANATIONS TO THE LIMITED USE OF PRODUCT PLATFORMS IN INDUSTRY

DS 36: Proceedings DESIGN 2006, the 9th International Design Conference, Dubrovnik, Croatia

Year: 2006
Editor: Marjanovic, D.
Author: Pedersen, R.; Mortensen, N.H.
Section: DEVELOPMENT OF PRODUCTS AND SERVICES
Page(s): 975-982

Abstract

The paper discusses present research within product architectures and product platforms. Emphasis in the paper is on the modelling techniques and design and optimisation methods found in literature. The hypothesis is that the focus of present research within the field is too narrow. In particular the lack of a platform model applicable for R&D employees is discussed. In the paper a broadening of research focus is proposed along with two lists of demands for future product platform models. First, the procedures, rules and contents of a platform model is discussed in relation to organisational implications. Then, a multilevel platform model is proposed in order to make future research efforts broader.

Keywords: product platforms, modular product architecture, product family

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